The Passion Project is designed to provide a one-stop solution for young people seeking advice and guidance, as well as engaging pathways into personal-development, through training, employment or education services. The Passion Project was created alongside young people to ensure its authenticity and relevance, whilst also being structured alongside industry experts to ensure that this solution is appropriate and of value to each sector.
The project initially looks to inspire disengaged young people through existing interests combined with high-profile events, such as music, dance and sports. Once engaged and interest defined, the Passion Project looks to match young people with relevant training and work experience, whilst guiding them on to explore appropriate employment opportunities.
This engagement is further augmented through digital and social media strategies that support participants in a useful and fun manner via a core digital platform.