Why are we doing it?
Alchemy was created to help the Foundation achieve its fundraising objectives whilst helping the funding needs for community projects struggling to gain support from grants or other bodies. The difficulty in obtaining funding can be due to the project or organisation not meeting the criteria for that particular fund, there being no funding source available, or because a particular initiative is for an uncommon demographic.
The Foundation hopes to use Alchemy’s fundraising abilities to help promote and raise awareness of its partners’ work and their resulting social impact, especially those who fall outside of normal funding streams.